{"product_id":"digital-marketing-6e-by-dave-chaffey","title":"Digital Marketing 6e By Dave Chaffey","description":"\u003cblockquote\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eBest Seller: READ IT \u003cbr\u003ePaper quality: 70 gsm off white (Excellent)\u003cbr\u003eCover quality: 260 gsm card.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\n\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSize: B5 (7.5x10) \u003c\/span\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eDigitally printed, with excellent print and paper quality.\u003cbr\u003eSample Pictures Available in Product\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/blockquote\u003e\n\u003cdiv 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class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003cdiv class=\"BookPageMetadataSection__description\" data-testid=\"description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv data-testid=\"contentContainer\" class=\"TruncatedContent__text TruncatedContent__text--large\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" data-testid=\"contentContainer\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003cdiv class=\"BookPageMetadataSection__description\" data-testid=\"description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv data-testid=\"contentContainer\" class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003cdiv class=\"BookPageMetadataSection__description\" data-testid=\"description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv data-testid=\"contentContainer\" class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" data-testid=\"contentContainer\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003ch2 class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\u003cem\u003e\u003cstrong\u003e\"Every shelf tells a story. Make yours unforgettable with our handpicked titles.\u003c\/strong\u003e\u003cstrong\u003e\"\u003cbr\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\u003cem\u003e\u003cstrong\u003eBook Synopsis:\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"148\" data-end=\"556\"\u003e\u003cstrong data-start=\"148\" data-end=\"183\"\u003eDigital Marketing (6th Edition)\u003c\/strong\u003e by Dave Chaffey is a comprehensive and practical guide to understanding, planning, and executing effective digital marketing strategies in today’s fast-evolving online environment. Written by one of the world’s leading digital marketing experts, this book is widely used by students, professionals, and businesses seeking to build strong, results-driven digital campaigns.\u003c\/p\u003e\n\u003cp data-start=\"558\" data-end=\"1048\"\u003eThe book covers all major areas of digital marketing, providing a balanced blend of theory, strategy, and real-world application. Key topics include digital marketing strategy, customer journey mapping, content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, mobile marketing, and digital analytics. The 6th edition has been updated to reflect the latest trends, tools, and best practices shaping the digital landscape.\u003c\/p\u003e\n\u003cp data-start=\"1050\" data-end=\"1450\"\u003eDave Chaffey places strong emphasis on strategic planning and integration. Readers learn how to align digital marketing activities with overall business goals, ensuring consistent messaging across channels. The book introduces practical frameworks such as the RACE Planning Framework, helping marketers plan, manage, and optimize digital campaigns effectively from reach to conversion and engagement.\u003c\/p\u003e\n\u003cp data-start=\"1452\" data-end=\"1827\"\u003eReal-world case studies from global brands illustrate how digital marketing concepts are applied in practice. These examples highlight both successful strategies and common challenges, enabling readers to learn from real business scenarios. Practical tips, checklists, and review questions make the book an excellent learning resource for classroom use as well as self-study.\u003c\/p\u003e\n\u003cp data-start=\"1829\" data-end=\"2193\"\u003eThe book also focuses on measurement and performance optimization, explaining how to use web analytics, key performance indicators (KPIs), and data-driven insights to improve marketing outcomes. Ethical, legal, and privacy considerations in digital marketing are discussed, helping readers understand responsible and compliant marketing practices in a digital age.\u003c\/p\u003e\n\u003cp data-start=\"2195\" data-end=\"2585\"\u003eClear, structured, and highly readable, \u003cstrong data-start=\"2235\" data-end=\"2286\"\u003eDigital Marketing (6th Edition) by Dave Chaffey\u003c\/strong\u003e is ideal for undergraduate and postgraduate students, marketing professionals, entrepreneurs, and business owners. Whether you are new to digital marketing or looking to sharpen your strategic skills, this book provides a solid foundation and up-to-date guidance for succeeding in online marketing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"READ IT","offers":[{"title":"Default Title","offer_id":51601788404024,"sku":null,"price":5580.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/9894\/4312\/files\/71r1ptJrxWL._AC_UF894_1000_QL80.jpg?v=1767898075","url":"https:\/\/read-it.pk\/products\/digital-marketing-6e-by-dave-chaffey","provider":"READ IT","version":"1.0","type":"link"}