{"product_id":"irresistible-by-adam-alter","title":"Irresistible By Adam Alter","description":"\u003cblockquote\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eBest Seller: READ IT \u003cbr\u003ePaper quality: 70 gsm off white (Excellent)\u003cbr\u003eCover quality: 260 gsm card.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\n\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSize: A5 (5.8x8.3) \u003c\/span\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eDigitally printed, with excellent print and paper quality.\u003cbr\u003eSample Pictures Available in Product\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/blockquote\u003e\n\u003cdiv data-testid=\"description\" 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class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv data-testid=\"contentContainer\" class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003cdiv class=\"BookPageMetadataSection__description\" data-testid=\"description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv data-testid=\"contentContainer\" class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" data-testid=\"contentContainer\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003ch2 class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\u003cem\u003e\u003cstrong\u003e\"Every shelf tells a story. Make yours unforgettable with our handpicked titles.\u003c\/strong\u003e\u003cstrong\u003e\"\u003cbr\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\u003cem\u003e\u003cstrong\u003eBook Synopsis:\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"110\" data-end=\"655\"\u003e\u003cstrong data-start=\"110\" data-end=\"126\"\u003eIrresistible\u003c\/strong\u003e by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eAdam Alter\u003c\/span\u003e\u003c\/span\u003e is a groundbreaking exploration of behavioral addiction in the modern age. Subtitled \u003cem data-start=\"253\" data-end=\"325\"\u003eThe Rise of Addictive Technology and the Business of Keeping Us Hooked\u003c\/em\u003e, this compelling nonfiction work examines how today’s products and digital platforms are intentionally designed to capture—and hold—our attention. Drawing on cutting-edge psychology, neuroscience, and real-world case studies, Alter reveals how everyday technologies are reshaping our habits, relationships, and mental well-being.\u003c\/p\u003e\n\u003cp data-start=\"657\" data-end=\"1160\"\u003eIn a world dominated by smartphones, social media, video games, and streaming platforms, addictive behaviors are no longer limited to substances like drugs or alcohol. Instead, millions of people find themselves compulsively checking notifications, scrolling endlessly, binge-watching shows, or gaming for hours at a time. Alter argues that these behaviors are not simply the result of weak willpower; rather, they are engineered outcomes created by companies that profit from sustained user engagement.\u003c\/p\u003e\n\u003cp data-start=\"1162\" data-end=\"1628\"\u003eThe book explains how features such as infinite scrolling, variable rewards, social validation loops, and personalized algorithms exploit fundamental human psychology. By tapping into our desire for connection, achievement, and novelty, technology companies create experiences that are difficult to resist. Alter carefully outlines the mechanisms that make digital products so compelling, demonstrating how small design choices can have powerful effects on behavior.\u003c\/p\u003e\n\u003cp data-start=\"1630\" data-end=\"2190\"\u003eIrresistible also explores the broader societal consequences of behavioral addiction. From declining attention spans and reduced productivity to increased anxiety and social isolation, the impact of addictive technology extends far beyond individual habits. Alter discusses how children and adolescents are particularly vulnerable, as their developing brains are highly sensitive to reward-based systems. He highlights the ethical questions surrounding tech companies’ responsibility in shaping user behavior and calls for greater awareness and accountability.\u003c\/p\u003e\n\u003cp data-start=\"2192\" data-end=\"2584\"\u003eWhat makes this book particularly impactful is its balanced perspective. Alter does not advocate abandoning technology altogether. Instead, he encourages readers to understand the psychological principles at play so they can make more conscious choices. Through engaging storytelling and accessible scientific explanations, he empowers readers to regain control over their time and attention.\u003c\/p\u003e\n\u003cp data-start=\"2586\" data-end=\"3018\"\u003eIrresistible is both eye-opening and practical, offering insights into how we can build healthier digital habits. It is essential reading for parents, educators, business leaders, and anyone seeking to understand the hidden forces influencing modern life. By illuminating the science behind addictive design, Adam Alter provides a framework for navigating a world where distraction is constant and attention is a valuable commodity.\u003c\/p\u003e\n\u003cp data-start=\"3020\" data-end=\"3314\"\u003eThought-provoking and meticulously researched, Irresistible challenges readers to rethink their relationship with technology. It ultimately serves as a wake-up call—urging us to recognize that in an age of endless connectivity, protecting our focus and well-being has never been more important.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"READ IT","offers":[{"title":"Default Title","offer_id":51857505714488,"sku":null,"price":770.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/9894\/4312\/files\/61fKHGJ2rJL._AC_UF894_1000_QL80.jpg?v=1772728931","url":"https:\/\/read-it.pk\/products\/irresistible-by-adam-alter","provider":"READ IT","version":"1.0","type":"link"}