{"product_id":"psychopolitics-by-byung-chul-han","title":"Psychopolitics By Byung-Chul Han","description":"\u003cblockquote\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eBest Seller: READ IT \u003cbr\u003ePaper quality: 70 gsm off white (Excellent)\u003cbr\u003eCover quality: 260 gsm card.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\n\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSize: A5 (5.8x8.3) \u003c\/span\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eDigitally printed, with excellent print and paper quality.\u003cbr\u003eSample Pictures Available in Product\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/blockquote\u003e\n\u003cdiv data-testid=\"description\" 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class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv data-testid=\"contentContainer\" class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003cdiv class=\"BookPageMetadataSection__description\" data-testid=\"description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv data-testid=\"contentContainer\" class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" data-testid=\"contentContainer\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003ch2 class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\u003cem\u003e\u003cstrong\u003e\"Every shelf tells a story. Make yours unforgettable with our handpicked titles.\u003c\/strong\u003e\u003cstrong\u003e\"\u003cbr\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\u003cem\u003e\u003cstrong\u003eBook Synopsis:\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"194\" data-end=\"631\"\u003e\u003cstrong data-start=\"194\" data-end=\"232\"\u003e\u003cem data-start=\"196\" data-end=\"212\"\u003ePsychopolitics\u003c\/em\u003e by Byung-Chul Han\u003c\/strong\u003e is a profound and provocative exploration of the intersection between power, psychology, and modern society. In this incisive work, Han examines how contemporary forms of control have shifted from overt oppression to subtle psychological manipulation, arguing that neoliberalism, social media, and digital surveillance operate through consent, self-exploitation, and the internalization of power.\u003c\/p\u003e\n\u003cp data-start=\"633\" data-end=\"1148\"\u003eHan identifies a transformation from disciplinary societies, which used external coercion, to \u003cstrong data-start=\"727\" data-end=\"752\"\u003eachievement societies\u003c\/strong\u003e, in which individuals willingly regulate themselves. In this context, psychopolitics functions by exploiting desire, attention, and affect, shaping behavior through algorithms, marketing, and social norms rather than through direct force. The book explores how this new form of power influences freedom, identity, and subjectivity, raising critical questions about autonomy in the digital age.\u003c\/p\u003e\n\u003cp data-start=\"1150\" data-end=\"1560\"\u003eA central theme of \u003cstrong data-start=\"1169\" data-end=\"1189\"\u003e\u003cem data-start=\"1171\" data-end=\"1187\"\u003ePsychopolitics\u003c\/em\u003e\u003c\/strong\u003e is the tension between freedom and control. Han argues that in modern societies, power is most effective when invisible, subtle, and internalized. Social media platforms, productivity cultures, and targeted advertising create conditions in which individuals participate in their own exploitation, often unaware of the forces shaping their choices, habits, and desires.\u003c\/p\u003e\n\u003cp data-start=\"1562\" data-end=\"1991\"\u003eHan’s writing combines philosophy, sociology, and cultural critique, referencing thinkers such as Michel Foucault, Herbert Marcuse, and Gilles Deleuze. He examines topics such as surveillance capitalism, algorithmic governance, digital self-exploitation, and the psychological impact of constant connectivity. The book challenges readers to reflect critically on how contemporary societies shape thought, emotion, and behavior.\u003c\/p\u003e\n\u003cp data-start=\"1993\" data-end=\"2335\"\u003e\u003cstrong data-start=\"1993\" data-end=\"2013\"\u003e\u003cem data-start=\"1995\" data-end=\"2011\"\u003ePsychopolitics\u003c\/em\u003e\u003c\/strong\u003e is essential reading for students and scholars of philosophy, political theory, sociology, media studies, and digital culture. It is also relevant for anyone interested in understanding the psychological dimensions of modern power, the influence of social networks, and the ethical implications of digital technologies.\u003c\/p\u003e\n\u003cp data-start=\"2337\" data-end=\"2636\"\u003eHan’s style is both rigorous and accessible, presenting complex ideas in a concise and thought-provoking manner. \u003cstrong data-start=\"2450\" data-end=\"2470\"\u003e\u003cem data-start=\"2452\" data-end=\"2468\"\u003ePsychopolitics\u003c\/em\u003e\u003c\/strong\u003e encourages readers to question the assumptions of modern society and reconsider the nature of freedom, consent, and human agency in an increasingly mediated world.\u003c\/p\u003e\n\u003cp data-start=\"2638\" data-end=\"2970\"\u003eWhether approached as a philosophical treatise, sociological critique, or analysis of digital culture, Byung-Chul Han’s \u003cstrong data-start=\"2758\" data-end=\"2778\"\u003e\u003cem data-start=\"2760\" data-end=\"2776\"\u003ePsychopolitics\u003c\/em\u003e\u003c\/strong\u003e is a seminal work that illuminates the subtle and pervasive mechanisms of contemporary power, offering profound insight into the psychological, social, and political dimensions of our time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"READ IT","offers":[{"title":"Default Title","offer_id":51591483654456,"sku":null,"price":530.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/9894\/4312\/files\/81fVOlRtA2L._AC_UF894_1000_QL80.jpg?v=1767727454","url":"https:\/\/read-it.pk\/products\/psychopolitics-by-byung-chul-han","provider":"READ IT","version":"1.0","type":"link"}