{"product_id":"social-research-methods-by-w-lawrence-neuman","title":"Social Research Methods By W. Lawrence Neuman","description":"\u003cblockquote\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eBest Seller: READ IT \u003cbr\u003ePaper quality: 70 gsm off white (Excellent)\u003cbr\u003eCover quality: 260 gsm card.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\n\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSize: B5 (7.5x10) \u003c\/span\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eDigitally printed, with excellent print and paper quality.\u003cbr\u003eSample Pictures Available in Product\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/blockquote\u003e\n\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv 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class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003ch2 class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\u003cem\u003e\u003cstrong\u003e\"Every shelf tells a story. Make yours unforgettable with our handpicked titles.\u003c\/strong\u003e\u003cstrong\u003e\"\u003cbr\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h2\u003e\n\u003ch3\u003e\n\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\u003cem\u003e\u003cstrong\u003eBook Synopsis:\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"147\" data-end=\"499\"\u003e\u003cem data-start=\"147\" data-end=\"172\"\u003eSocial Research Methods\u003c\/em\u003e by \u003cstrong data-start=\"176\" data-end=\"198\"\u003eW. Lawrence Neuman\u003c\/strong\u003e is one of the most widely used and respected textbooks in the field of social science research. Designed for students, academics, and professionals, this comprehensive work offers a clear and systematic introduction to the principles, techniques, and logic of conducting high-quality social research.\u003c\/p\u003e\n\u003cp data-start=\"501\" data-end=\"1090\"\u003eThe book presents research as a practical, step-by-step process while grounding every stage in sound theoretical and philosophical foundations. Neuman explains how social scientists move from abstract ideas to measurable evidence, guiding readers through problem formulation, literature review, research design, data collection, analysis, and interpretation. Both quantitative and qualitative approaches are treated with equal depth, enabling readers to understand surveys, experiments, content analysis, interviews, ethnography, historical-comparative research, and mixed-methods designs.\u003c\/p\u003e\n\u003cp data-start=\"1092\" data-end=\"1698\"\u003eA key strength of \u003cem data-start=\"1110\" data-end=\"1135\"\u003eSocial Research Methods\u003c\/em\u003e is its balanced integration of theory and practice. Core concepts such as variables, hypotheses, sampling, measurement, reliability, validity, causality, and generalization are explained in accessible language, supported by real research examples from sociology, political science, psychology, education, and other social sciences. The book also introduces readers to the philosophical underpinnings of research, including positivism, interpretivism, critical theory, and pragmatism, helping them understand how different worldviews shape methodological choices.\u003c\/p\u003e\n\u003cp data-start=\"1700\" data-end=\"2019\"\u003eEthics and professionalism are central themes throughout the text. Neuman provides thorough coverage of research ethics, informed consent, confidentiality, institutional review boards, and the responsible use of data, preparing students to conduct research that is both scientifically rigorous and socially responsible.\u003c\/p\u003e\n\u003cp data-start=\"2021\" data-end=\"2352\"\u003eThe book’s pedagogical features make it especially suitable for classroom use. Each chapter includes learning objectives, key terms, summaries, discussion questions, and practical exercises that help readers apply concepts to real research situations. Visual models and clear frameworks further enhance understanding and retention.\u003c\/p\u003e\n\u003cp data-start=\"2354\" data-end=\"2848\"\u003eWhether you are an undergraduate encountering research methods for the first time, a graduate student designing a thesis, or a practitioner seeking to strengthen your analytical skills, \u003cem data-start=\"2540\" data-end=\"2565\"\u003eSocial Research Methods\u003c\/em\u003e offers a complete and reliable foundation. With its clarity, depth, and comprehensive scope, W. Lawrence Neuman’s work remains a cornerstone text for understanding how systematic inquiry is conducted in the social sciences and how evidence-based knowledge about society is produced.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"READ IT","offers":[{"title":"Default Title","offer_id":51608978653496,"sku":null,"price":1650.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/9894\/4312\/files\/811yADXPgaL._AC_UF894_1000_QL80.jpg?v=1768154730","url":"https:\/\/read-it.pk\/products\/social-research-methods-by-w-lawrence-neuman","provider":"READ IT","version":"1.0","type":"link"}