Competing Against Luck By Clayton M. Christensen

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Paper quality: 70 gsm off white (Excellent)
Cover quality: 260 gsm card.
Digitally printed, with excellent print and paper quality.
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Competing Against Luck by Clayton M. Christensen offers a transformative approach to innovation, shifting the focus from merely understanding customers to grasping the specific "jobs" they hire products or services to complete. Drawing from extensive research and real-world examples from leading companies like Amazon, Uber, and Airbnb, this book dismantles the traditional notion that innovation is a matter of chance. Instead, it presents the "Jobs to Be Done" theory as a reliable framework for predicting successful product development and sustainable growth. Christensen and his co-authors provide detailed guidance on applying this methodology, equipping businesses with practical tools to move beyond guesswork and consistently deliver innovations that customers value and are willing to pay a premium for. This essential volume not only challenges conventional wisdom but also offers a roadmap for companies striving to refine their innovation strategy and achieve lasting competitive advantage.