Copywriting By Mark Shaw

Rs.2,100.00 Rs.590.00

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Description


Best Seller: READ IT 
Paper quality: 70 gsm off white (Excellent)
Cover quality: 260 gsm card.
Digitally printed, with excellent print and paper quality.
Sample Pictures Available in Product

"Explore stories that inspire, educate, and entertain—one book at a time."


Product Description:



Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.

Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter.

Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.

Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.