Nudge By Richard H. Thaler

Every day, we make countless decisions—from what to buy and eat to financial choices, parenting, and even environmental actions. In "Nudge," Nobel laureate Richard H. Thaler and Harvard Law professor Cass R. Sunstein explore how these decisions are rarely neutral and how subtle biases often lead to poor outcomes. Drawing on decades of behavioral science research and numerous real-world examples, they reveal how "choice architecture" can be designed to gently steer people toward better decisions without restricting freedom. This insightful book provides a framework for understanding human behavior and improving choices for ourselves, our families, and society at large.