Permission Marketing By Seth Godin

Rs.1,850.00 Rs.540.00

HURRY! ONLY LEFT IN STOCK.

sold in last hours
People are viewing this right now
Order in the next [totalHours] hours %M minutes to get it between and
Add to WishlistCompare
Ask a Question
Description


Best Seller: READ IT 
Paper quality: 70 gsm off white (Excellent)
Cover quality: 260 gsm card.

Size: A5 (5.8x8.3)

Digitally printed, with excellent print and paper quality.
Sample Pictures Available in Product

"Carefully curated for curious minds, our collection brings stories to life across every genre and age group."


Product Description:



The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time— Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.