The Tipping Point By Malcolm Gladwell

Rs.2,250.00 Rs.550.00

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Paper quality: 70 gsm off white (Excellent)
Cover quality: 260 gsm card.

Size: A5 (5.8x8.3) 

Digitally printed, with excellent print and paper quality.
Sample Pictures Available in Product

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Product Description:



The Tipping Point by Malcolm Gladwell explores the fascinating phenomenon where small, targeted actions trigger widespread social change. Gladwell identifies the precise moment when ideas, trends, or behaviors surge past a critical threshold and spread rapidly, much like the outbreak of an epidemic. Drawing on extensive research and compelling case studies, the book examines the roles of key influencers, the power of context, and the stickiness factor that makes certain messages resonate. This insightful analysis reshapes our understanding of marketing, social dynamics, and cultural shifts, offering invaluable strategies for anyone looking to influence public behavior or drive significant change.