This is Marketing, a #1 Wall Street Journal bestseller and instant New York Times hit, presents a groundbreaking approach to marketing, sales, and advertising. For the first time, Seth Godin distills his essential marketing insights into a concise, accessible, and enduring guide. Whether you’re a tech startup founder, small business owner, or part of a large organization, this book teaches you how to create work you can be proud of. It guides you in repositioning your product or service to connect authentically with the right audience. Godin combines sharp observations and compelling examples to explain how to build trust and earn permission from your target market, master the art of positioning by clearly defining who your offering is—and isn’t—for, and understand why helping others become their best selves is key to achieving your goals. The book also explores why traditional advertising methods have become obsolete, the unexpected influence of tension in purchasing decisions, and how marketing ultimately revolves around the narratives we construct about our social identity. This essential resource empowers you to produce meaningful work for those who truly care. The Financial Times praised it as a highly accessible introduction to Godin’s ideas, making it invaluable for anyone curious about why we buy or change behaviors. If you appreciate this work, consider reading Godin’s classic, Purple Cow.
